Ah, that new app is the best, you'll tell tell your friends to download the app. You just can't wait to download and install the app because you feel you've discovered the best application you've been searching for.
After installing the application, you'll notice that you use the application very often (for instance, take Grand Theft Auto Sandreas). After about 4-6 weeks you'll notice that you don't use that app very often. You'll begin to wonder why you downloaded the app in the first place.
No doubt, smartphone users mostly experience this. Based on the latest survey carried out by Apps Flyer about 4% to 5% of smartphone users use the apps for about one month after the app was installed.
Even Worse, about 10% of smartphone users are using most apps that were installed one week ago. Although this information sounds bad, it's actually an improvement over last year's data for apps that are non-organical.
To cut the long story short, we tend to spend less time with the application we want to install and we tend to spend little much time on those applications which developers are trying to get us to install (for instance, educative ebooks).
From the research carried out by Apps Flyer, they discovered that android users are ready to keep applications they discovered themselves while iPhone users keep non-organical apps on their phone because most applications are being purchased. In addition to these, only 2% app installations results in cash transactions.
My Opinion
The more an app remains in your phone, the lesser you tend to use the app.
See Graph And Statistics Of Installed Apps Conducted By Apps Flyer
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